VB INSIGHT: Oracle’s acquisition of AddThis for a rumored $175M on Tuesday brings the data giant one step closer to becoming the Mordor of marketing clouds. Oracle has a persistent history of expanding its capabilities by buying companies, giving them a “one ring to rule them all” platform for marketing technology. AddThis is best known for its iconic social sharing buttons on websites. And this massive […]
VB INSIGHT: Oracle’s acquisition of AddThis for a rumored $175M on Tuesday brings the data giant one step closer to becoming the Mordor of marketing clouds. Oracle has a persistent history of expanding its capabilities by buying companies, giving them a “one ring to rule them all” platform for marketing technology. AddThis is best known for its iconic social sharing buttons on websites. And this massive […]
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